Facebook’s New Message Platform Hurts Marketers

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How To Succeed In Facebook Game Development

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Why do some Facebook games manage to retain and monetize users, and others fail completely? The answer to this is complex, but often boils down to the game’s design.

Do You Suffer From Facebook Addiction Disorder?

You won’t find Facebook Addiction Disorder in a medical textbook, but more and more folks are finding it harder and harder to stay away from the social network.

A few experts have thrown around the figure of some 350 million FAD sufferers — about half of Facebook’s total membership log on at least once a day.

Okay, so you might be sloughing off what I’ve said so far, “Nah, I don’t have FAD, this broad is looney!”

Take the following quick test and see if you might be certifiable — like we are.

Instead of jonesing for coffee first in the morning, do you instead start your day with your laptop — or your smartphone — in order to log on to Facebook?Do you find yourself fantasizing about composing that next great Facebook status update every time you and your partner are in the throes of romance?Has your child’s preschool teacher issued you a final warning because of far too many late pickups which is attributed to your inability to tear away from a Facebook page?Do your Facebook friends have to know every time you go to the bathroom and what you’ve produced?Is your only mode of communication with your husband or kids via Facebook?Have you enrolled in a costly photography course so that your Facebook pics become the talk of your circle?Have you resorted to paying off strangers to become your Facebook friend so that your number defies all logic?Do you retain the services of a private investigator whenever you fail to find a long lost friend on Facebook?Whenever you fight with your significant other do you feel compelled to change your Facebook relationship status?Did you quit your job because your employer put a halt on all internet activities within the company?Has your Facebook addiction resulted in your resembling one of the “Twilight” vampires because you haven’t seen the light of day since the year of the flood?Have you become a mute since you no longer have to use speech to communicate on Facebook?Have you had your eyelids Crazy Glued to remain wide open, so that sleep never sets in to interrupt your Facebook time?  Or better yet, do you keep smelling salts next to you at all times as you peck away on your computer?

If you answered “yes” to at least one of these questions, you definitely have FAD. Welcome to the club!

If you’re a Facebook addict like we are, don’t worry: As long as you give your fingers a break in order to avoid arthritis and check into the real world every now and then, you can just keep having fun.

There are also an estimated 500-plus groups for Facebook addicts that have been created on the social networking site, where members joke about their dependence.

Readers, please tell us in the comments section all about your experiences with Facebook addiction.

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14 Status Updates We Wish You’d Kept To Yourself

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Will Facebook Deals Really Be A Groupon Killer?

Everyone is calling Facebook deals a Groupon killer, but we won’t have a real read on whether Facebook is a serious competitor in terms of group-buying for months.

Meanwhile, analysts are still split on whether Facebook-enabled commerce will really evolve into a major source of revenue for retailers (or Facebook itself).

Forrester Research, for example, says it’s not going to happen this year. Others (like us), say social commerce is already happening!

With that in mind, SocialTimes Pro dug into the current marketplace and found that Facebook’s potential social commerce revenues come from three main business models:

Build a robust community, and then introduce currency and commerce.Help established retailers be more

Is Facebook Good Or Bad For Students? Debate Roils On

Does Facebook have a positive or negative effect on students? Oh, if only the issue were so clear-cut!

Most recently, OnlineEducation.net, an online database designed to inform current and prospective students about education opportunities in the U.S., compiled a mound of research data on college students and their use of social media.

On analyzing it, the group could only conclude that the results were inconclusive and mixed. Thus, the debate roils on.

Key survey findings include:

96 percent of college students use Facebook;Grades of students who checked Facebook while studying were 20% lower than grades of those who didn’t check Facebook while studying;79 percent of students did not believe that multitasking in the way mentioned above negatively affected their grades;20 percent of students that use social media reported feeling connected to their institution;75 percent of college students reported wanting to collaborate online.

None of this is earth-shattering. If a student in the throes of cramming for finals is distracted every few minutes by the urge to check Facebook status updates involving friends’ day-to-day dating sagas and roommate skirmishes, it only makes sense that the student will be less engaged in learning, absorb less knowledge and likely score lower on the big test.

Yet, the same results might be seen for students who get up every few minutes to grab a snack, watch TV or incessantly pick up the phone to text or call friends while studying.

However, if the student is using Facebook to propel his or her knowledge, for example, by participating in a Facebook group created by a professor for students of a particular class, than the social network may have a positive influence on education and spark the student’s interest in learning certain subject matter.

For instance, in such a space professors and students can participate in the sharing of knowledge, by posting articles (and responses to them), speaker events, lectures and personal experiences involving topics related to the course. When this happens, Facebook can be a boon to education, actively engaging students in the pursuit of knowledge. Yet, as AllFacebook recently reported, teachers are increasingly discouraged (for good reason) from accepting students’ friend requests.

An important benefit seen in the statistics above is the ability of Facebook to make college students feel socially connected, with a greater sense of community. This can be beneficial in boosting students’ self-esteem. Past studies have shown that students who are active on Facebook are more likely to participate in extra-curricular activities.

But, as we have also seen in the news, social media can also have a negative effect on emotional health when abused by cyberbullies who harass and torment peers.

Also, as AllFacebook reported, one study found that students with the most friends on Facebook feel more health-harming stress. Thus, students should be warned to not put too much stock in the social network. At the end of the day, students, as all people, of course, are more than the sum of their social network.

Ultimately, like with anything, how social media affects students may come down to how it is used and the frequency with which it is used.

Readers, do you think Facebook is good or bad for students?

You May Need A Facebook Intelligence Command Center

Do you need a social intelligence command center?

Forrester Research defines a social intelligence command center as a dedicated resource for crisis management, marketing measurement, customer support, market research, and engagement marketing.

That comes from the research company’s report released today called “Best Practices: The Social Intelligence Command Center.”

It includes a self-test to help you determine whether your company needs a social intelligence command center — we’ve got a condensed version of the assessment right here.  Forrester awards:

one point for every 1 million customers, with a maximum of 5five points for the restaurant or consumer electronics industries; 3 for automobiles, media and entertainment; and travel; and 1 for food and beverage, politics, healthcare, retail, apparel and clothing, and business servicesfive points for 1,000 or more product mentions across Facebook, Twitter, blogs, and forums; 3 points for 500-999; 1 point for 100-499; and 0 points for fewer than 100one point for each of the following: corporate or product Facebook page, Twitter handle, corporate blog, customer community, other social campaigns.five points if a crisis involving unhappy customers, business practices issues, political steps, or product decisions has occurred within the past two years;three points if the aforementioned types of crises areone point if the previously mentioned crises are unlikely.

If your total score is:

20 to 25 points: Get started on a Facebook intelligence command center immediately!6 to 19 points: Evaluate your internal resources to see how you could improve your social media presence0 to 5 points: You have no immediate need. Go ahead and breathe a sigh of relief.

Readers, how do you score on this assessment? And what do you think about turning your Facebook page into a customer intelligence command center?

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